IMP Explains Further Portugal’s Peneda-Gerês National Park Is To Be Reforested With 10,000 New Trees By The End Of The Year.

The campaign launched and developed in 2010 by Tetre Park and the Agros dairy company is directed at consumers, and has raised €18,000 to purchase indigenous tree specimens such as oaks. For each carton of milk that was placed in the yellow recycling bins, the promoting companies donated three cents to the purchase of trees to reforest the burnt areas at the PNPG national park. A total of 590,000 cartons were recycled, which raised the €18,000 needed for the 10,000 new trees. IMP’s Managing Director said “This has proven such a worthwhile cause and it is most definitely paying off. Trees give us oxygen which we need to survive. They also home many animals. Trees are vital!”


Eliana Matos from Agros said that the campaign’s big success was the fact that consumers understood the brand’s message, which focuses on “the preservation of the environment and heritage.” The natural park’s director, Lagido Domingos, emphasized the “dual importance” of this campaign, for motivating society to become involved in the recovery of land that was been burnt. A source from IMP stated that “I fully admire the results that Tetre Park and Agros dairy company have achieved!”


“The involvement of students is always useful in terms of environmental education,” Lagido Domingos, added. According to Mr. Domingos, around 10,000 hectares of the park were burnt in 2010, with around 70,000 trees having been identified as dead or dying as a result. IMP’s managing director has commented on this, saying, “I first heard of this campaign a few months ago and thought it was a fantastic idea. I’m thrilled with the results, They have raised much more than I expected.”
Source: http://www.theportugalnews.com/cgi-bin/article.pl?id=1136-7