IMP comments on how a Hawaiian surfer conquers record wave in Portugal.

Source: http://abcnews.go.com/US/hawaiian-daredevil-surfer-survives-90-foot-wave/story?id=14924860#.TtS-xLKED3w

Hawaiian Garrett McNamara, 44, last week surfed what is being called the tallest wave ever ridden and made history. The daredevil surfer who shattered a world record by riding a 90-foot-high wall of water says the monster wave "just popped out of nowhere" but that he was never afraid.McNamara is a professional big wave surfer and is part of an elite fraternity of extreme surfers who travel the world seeking gigantic waves.He's ridden breaks such as Waimea in Oahu, Mavericks in California and Todos Santos in Mexico.Yet the break in Nazare, Portugal, dubbed Praia do Norte, or North Canyon, can reach unusual size and power due to an irregular bottom that magnifies wave energy."It's the only place in the world in which a giant canyon reaches all the way to the beach," McNamara said. "It's the most challenging, dangerous wave I've ever surfed." The Managing Director of IMP has commented on Garrett’s record, saying “It’s thrilling to hear of such an incredible story – 90 foot is an extreme height that could easily be the best ride or the last, however McNamara’s amazing talent and thirst for adventure made sure that it was his best!”

McNamara described the sensation as like skiing on the steepest, iciest trail on a big mountain "and then all of a sudden this avalanche starts coming after you and your turning to get away from the avalanche but you're actually staying as close as you can to it.” He added, "The scariest part is when you are coming down the wave and there is all this water coming down the wave and your feet are coming out of the straps." In a telephone interview, McNamara said a lot of careful planning goes into riding big waves. Based in Portugal, IMP is a company that experiences a different kind of speed, but with the same exciting outcome - with their recent expansion to Italy. A source from IMP has described Mr McNamara as ‘Inspiring’ saying, “After reading the article, I searched for the clip. I prepared for my jaw to drop and my heart to speed up – It was most definitely a spectacular sight!”

To ride these giants surfers rely on personal watercraft to tow them into the vast, fast moving mountains of water. Often the swells are so high it's hard to see what's on the horizon.IMP’s Managing Director has hailed Garrett McNamara as a Champion and commented saying “McNamara's ride destroyed the current Guinness World Record, Champion!”