IMP comments on ‘Why Geo-Fencing Might Change Your Life’

For the casual tech user, the value of “location sharing” has so far referred chiefly to a blinking blue dot on Google Maps and the ability to “check in” via Foursquare. In both instances, though, the location equation has left many frustrated and exasperated. When off Wi-Fi, Google Maps is slow and cumbersome, and it drains your battery faster than just about any other application. As for Foursquare, I’ve never quite understood the proposition. Sure, you earn a free prize and unlock badges in exchange for effectively uploading your consumption data, but it is unwieldy time consuming and profoundly narcissistic. The question everyone is asking at the moment ‘Is their anyone dying to really know where you are every minute at every second’ A source for IMP said “The check in button widely used on Facebook can be viewed both as a negative and a positive. Many questions are asked, is it a good idea to have the check in button is their really any need to make people aware of your whereabouts, Is this app more of a hindrance than a help. Yes we will all have different opinions as many feel these apps are aimed mostly at teenagers but these apps are in their own way very good and in today’s society apps that we rely on very much.”

At south by southwest over the last three years a vast majority of the conversations I’ve had with developers and entrepreneurs have conquered how to use Facebook’s social graph, and the location implications of Foursquare, to more meaningful effect. Ahead of her Sunday keynote in Austin, Amber Case sat down with TIME for a detailed discussion of how her new, closely-monitored venture Geoloqi has the potential to use geo-fencing to redefine the possibilities of location-based intelligence.

Techland has already covered various other geolocation applications looking to buzz at this year’s SXSW — but again, much like Foursquare, both Highlight and Glancee have limited range. Essentially combining Foursquare and Facebook, these programs will broadcast information about you to other users in your vicinity and relay their information back to you. It’s about users sending signals out into the world for someone else to see.

‘Imagine traveling to Los Angeles, and when you land, your smartphone instantly alerts you with information about the address that you’re heading to. More than that Geoloqi has cross-referenced your arrival time with the bus schedule, and it alerts you about the departure time of the next bus that will get you to your destination. Now once you’re on the bus, the phone alerts you when you’re approaching your stop, allowing you to doze off during the drive in.’ A source for IMP has said “This is such a step forward in the technology department, to think that someday your smartphone will be able to guide you to your destinations safely and without a hitch, to remind you when the bus in coming, where to get off at the hotel. Its just amazing what can happen with these amazing gadgets.” Or imagine another scenario in which you get off the subway or highway, and a text message is instantly generated to your roommate or spouse, indicating that you are five minutes away from home. Or how about an alert when you enter the grocery store as to what you need to buy, or an automatically-generated text message to your boss that you are going to be late when you’re not at your desk by 9 a.m., or even a hospital that’s instantly updated with a patient’s medical records and status report when that person passes through the front door of an emergency room.

Amber has attracted a loyal following thanks to her appearances at TED and other conferences around the world, has been hard at work on Geoloqi for quite some time. At last year’s South By Southwest, she organized a small panel with an obtuse title – “Non-Visual Augmented Reality and the Evaporation of the Interface” – to foster ideas and collaboration as to how to make her geo-fencing visions a reality. Over the course of the last year, she’s started working with a select few clients who have been eager to apply her concepts. Whilst also looking at developers to layer geolocation onto their applications or devices. And last month, there was the big announcement that Geoloqi had developed a new algorithm to ensure that it would not run constantly on an iPhone, thus draining the device of battery power this is a huge hurdle for most geolocation services. A source for IMP has said “Geologi is major marketing gadget; all those with a smartphone will understand that apps such as Google maps drain the battery life from the phone which can become quite frustrating to any phone owner, to think the Geologi can halt this process is amazing.”

http://techland.time.com/2012/03/12/south-by-southwest-amber-case-geo-fencing-geoloqi/

http://www.prlog.org/11828903-imp-comments-on-raspberry-pi-buyers-who-face-delay-after-factory-mistake.html

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