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A Internacional Marketing é uma empresa especializada em marketing promocional, sem fins lucrativos, nas áreas da banca, caridade, telecomunicações e indústrias de hospitalidade. Com mais de 20 filiais na Inglaterra, País de Gales, Escócia, Irlanda do Norte, Espanha, Portugal e Itália ajudamos as organizações e empresas como a sua a aumentar a quota de mercado, programas de teste piloto, identificar e envolver audiências-alvo, aumentar a consciencialização da marca e construir relacionamentos significativos com aqueles que são mais os importantes: os seus clientes, doadores e apoiantes.

Monday, 30 January 2012

IMP Discuss How Portugal Has Maintained Climate Change Ranking For 2012.

IMP is excited to hear that Portugal ranks high in relation to other countries in climate change performance. Portugal is in 14th place on the index list of 58 countries with the best climate change performance, maintaining the position it held last year. The country was classified as “good” according to the Climate Change Performance Index (CCPI), released at the UN Climate Talks in Durban, South Africa, on 6 December. The Managing Director of IMP says, ‘it is great that Portugal ranks so high but there is definitely room for improvement. It is also up to the people in Portugal to play their part in improving the environment to help increase the ranking.’
Portugal maintained its place in 14th position overall in the rankings, reaching 22nd place in the emissions trends category, 14th position for its emission levels and 20th position for its climate policies. Quercus also considers that Portugal’s rankings are related to the current economic and financial crisis, which has “contributed greatly to the country only adhering to the Kyoto Protocol through internal measures.” IMP can relate the economic environment having an effect on everything. The Managing Director of IMP comments saying, ‘there are definitely things that you can’t control when it comes to running your business. This is why we focus all our efforts on what we can control to stay ahead of our competition and meet our clients’ needs.’
The 58 countries included in the CCPI are responsible for more than 90 percent of carbon dioxide emissions associated with energy. According to a statement issued by the UN, overall, it was deemed that “none of these countries has done enough to prevent dangerous climate change, leaving ranks one to three open. The next ranks went to three European countries, Sweden, UK and Germany.” With growing populations it is vital that everyone is conscious of what contributions they can make to maintain our environment.  The Managing Director of IMP is ‘astounded’ by the reports and goes further to say ‘this is definitely a reality check for all of us to take a stand and make better decisions towards our environment.’
IMP has had a successful year along with their expansion into Italy. The important thing to note is to keep an eye on the world we live in and not wait for the government to sort out environmental issues. If individuals do their bit then collectively it makes a massive different!

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