Internet Users In Portugal Stay Online For An Average Of Five Hours Per Day, With 95% Of Users Belonging To A Social Network. IMP Explains Further…

Data collected by Ideiateca on behalf of Nova Expressão, revealed that 72% of internet users access the web from home, 88% of whom have a broadband connection, and 24% of users access it from the workplace.The 700 people who answered the questionnaire use the internet seven times per day and six times per day at weekends. A total of 97 percent of people use the internet for email, 84 percent use it to plan and book holidays, 53 percent book flights online, 57 percent look up real estate and 53 percent download music.Among the most common activities for internet users is visiting social networking sites such as Facebook and YouTube, which were accessed by 95 percent of people questioned for the study, 62 percent of whom visit them on a daily basis.IMP, a company that is constantly growing - based in Portugal and has recently expanded to Italy, knows all the more that the internet is an essential tool for keeping in touch with people that you don’t see on a daily basis thus making it easier to communicate via webcam, email, social media etc.

Web surfing lasts on average for two hours and 18 minutes, and up to two hours and 36 minutes on the weekends.IMP’s Managing Director says “The importance of the internet to each person is as varied as people. There is no single value, good or bad, that the Internet brings to everyone. Each person’s experience is different.”

The study showed that the main topics of conversation were related to the news, related to life in general, to social life and to work. The lengthiest conversations are about work. People were questioned about the possibility of these modern communication tools no longer existing and how they would feel. Responses were mostly with loss of the internet 98%. 94% would miss mobile telephones, and 82% would miss the television, according to the study. Managing Director of IMP has said “We have passed the point (if it ever even existed) when the Internet could be shut down. The Internet will no sooner fade away than did language or printing.”